The Inside View: Luxury Real Estate

Jan 6, 2026

What Sophisticated Sellers Often Get Wrong at the Top of the Market

Carrie McCormick

They assume demand is elastic. At $3M+, demand is deep but narrow. At $5M+, it is selective and informed. At $8M+, it […]

Jan 6, 2026

Why Some $4M–$6M Listings Sell Quietly While Others Sit

Carrie McCormick

Quiet sales happen when pricing, presentation, and buyer alignment are correct from day one. Listings sit when: Pricing is aspirational instead […]

Jan 6, 2026

Why Price-Per-Square-Foot Still Matters – And When It Doesn’t

Carrie McCormick

Price-per-square-foot is a starting reference, not a valuation tool. It matters when: Comparing similar units in the same building Evaluating liquidity […]

Jan 4, 2026

What High-Net-Worth Buyers Care About in 2026

Carrie McCormick

2026 buyers care less about timing the market and more about controlling outcomes. Top priorities: Privacy and discretion Quality of construction […]

Jan 4, 2026

Gold Coast vs. Lincoln Park: Luxury Pricing Explained

Carrie McCormick

Gold Coast pricing reflects location permanence; Lincoln Park pricing reflects lifestyle utility. Gold Coast buyers pay a premium for: Lakefront positioning Iconic […]

Jan 4, 2026

Best Chicago Neighborhoods for $5M+ Buyers

Carrie McCormick

For $5M+ buyers, value is driven by privacy, long-term desirability, and scarcity not trendiness. In Chicago, the strongest demand consistently […]