Liquidity is determined by who the home is for - not how impressive it is.
Homes that sell:
- Are easy to understand
- Solve a clear lifestyle problem
- Feel “finished,” not theoretical
Complex homes narrow the buyer pool. Clarity expands it.

January 6, 2026
Carrie McCormick
Liquidity is determined by who the home is for - not how impressive it is.
Homes that sell:
Complex homes narrow the buyer pool. Clarity expands it.