They assume demand is elastic.
At $3M+, demand is deep but narrow.
At $5M+, it is selective and informed.
At $8M+, it is opportunistic and patient.
The mistake is pricing for hope instead of behavior.
They assume demand is elastic.
At $3M+, demand is deep but narrow.
At $5M+, it is selective and informed.
At $8M+, it is opportunistic and patient.
The mistake is pricing for hope instead of behavior.